Hello, I’m A 30-Second Ad
Wednesday, April 30th, 2008Having a successful career in communications depends largely on the ability to communicate, successfully. It’s a simple idea that sounds obvious when put into words. But think about the last time you tried to explain something to someone who just couldn’t quite grasp the concept. Now consider the advertising industry. Imagine being tasked with convincing millions of people you know only through demographics research that your product is superior to a similar product already in use by more than 90% of the population who use such products. Finally, the target audience has to get the message in 30 seconds. Maybe it’s not movie of the week material, but that’s the dilemma faced by the creatives hired to promote Apple computers.
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