Category Archives: Marketing

Opposition to Indie Writers & Self-Pub

no_indies.png

I’ve followed writing and indie author networks long enough to see several recurring themes. Branding, social media, cover art, professional editing—some days it feels like my Twitter stream is stuck on repeat! Browsing Amazon’s Kindle forum this morning brought these themes into sharp focus when I noticed a thread titled “How to avoid Indie authors”. [...]

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Mind the Return on Investment

Thumbing through Information Week magazine I noticed three or four QR-coded ads in the first 10 pages. You know QR codes, those square, bar code looking thingies you scan with your phone, and they teleport you to a webpage or application. You can actually store more information than web addresses in them, a resume for [...]

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Blog Hop In Progress

Good afternoon writers! Nicole Pyles of The World of My Imagination is hosting a blog hop for writers today. Please visit her blog, follow her, and find a few more writers’ blogs to follow. I’ll do my hopping after work this evening.

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My Local Book Store Closes

Books-A-Million store closing

Another retail book giant downsizes. This one is close to home.

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Using The AdSense Preview Tool In Firefox

This post originally appeared in slightly altered form on another blog of mine. Many of you budding millionaires who use Google AdSense will want a preview of the ads available for (or already showing) on your blog. Authorizing third-party ads on your website is always a crap shoot. Being upset by a link is bad [...]

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Keep Your Panties, I’m Covered

OK, I admit I’m a little busy to pen what might be considered substantive posts at the moment. So I’ll keep plugging brief things that are on my radar. Being in video production and communications means I have a soft spot for good advertising. I love the ad below and happened to find the entire [...]

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Hello, I’m A 30-Second Ad

Having a successful career in communications depends largely on the ability to communicate, successfully. It’s a simple idea that sounds obvious when put into words. But think about the last time you tried to explain something to someone who just couldn’t quite grasp the concept. Now consider the advertising industry. Imagine being tasked with convincing [...]

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Something Old, Something New

Amid declining sales and slowing growth, Starbucks has unleashed a flurry of effort to rejuvenate its brand. Beginning with Howard Schultz’s return as CEO, further efforts have included retraining baristas, a new signature brew, and a curious return to their former logo seen above. Although the design change is temporary, it has been met with [...]

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  • Eric's bookshelf: currently-reading

    Turning Point
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